ATYP Website & CRM

Established in 1963 and engaging over 20,000 people each year, atyp is the nation’s oldest and largest theatre company working exclusively with young people. They have featured in the lives of thousands of artists, many of whom have gone on to shape our nation’s cultural identity as actors, directors, playwrights, technicians, managers and advocates.

Funke Labs worked closely with task2 and atyp to fully absorb and understand the past, present and foreseeable future of the atyp brand. From there, The Lab went to work brainstorming ideas and testing boundaries - the result - a design promoting curiosity and inviting exploration. From mapping out user flows to laying out wireframes, The Lab successfully reinvented atyp's presence on the internet.

atyp needed a centralised solution from which their staff could manage website content as well as student enrollments, event management and contact management. To achieve this, The Lab architected a technical solution based on the Drupal CMS fully integrated with CiviCRM (customer relationship management system).