Lasoo.com.au User Interface

80,000+ Catalogue Offers at your finger tips

Lasoo.com.au is one of Salmat's digital businesses and Australia’s premier pre-shop tool - enabling consumers to find the latest offers available from Australia’s leading Retailers. 

Lasoo engaged Funke Labs as their user interface experts. Through the use of advanced JavaScript functionality and good web coding standards, The Lab worked with the team at Lasoo to turn their product vision into an online reality.

The Lab supported Lasoo by providing digital strategy for the website by analysing website analytics amoung other generated reports - mapped to industry standard usability practices. The results of this strategy was then executed by The Lab's user interface specialists to W3C and WCAG 2.0 standards. The team was responsible for integrating updates and new components within the fatwire CMS during the course of the project and beyond.

Lasoo.com.au receives approximately 1M visitors each month, while one in every four visitors purchases a product they've searched for on the site within 7 days

- Nielsen Lasoo User Behavior Research, August 2008